FORTÉ
2025
Open Window Productions
Disciplines: Motion Graphics, Branding, Social Media and Editing
FORTÉ offers the largest global footprint for audio-visual and unified collaboration technology. FORTÉ provides the standardization, speed to market, and simplicity that enables enterprise organizations to achieve better outcomes.
Graphic and Motion Designer: Gwen Riemenschneider
Sr. Video Production Specialist: Josh McGrane
Developed motion graphics for the brand
Developed motion graphics for the brand
Problem
AVI Systems had been a trusted name in the AV industry for 50 years, but another company with a similar name, in the same industry, caused brand confusion. To establish a stronger, more distinct identity, they rebranded as FORTé, complete with a new brand guide featuring updated colors, messaging, fonts, and animation guidelines.
Process
Using FORTé’s new brand guide as a foundation, I developed motion graphics that aligned with their refreshed identity. This included designing an animated logo, lower third graphics, smooth transitions, and other motion elements that reflected their modern, high-tech positioning. Every piece was crafted to enhance their visual presence while maintaining consistency with their new branding.
Outcome
The result is a sleek, modern motion package that sets FORTé apart in the AV industry. The updated graphics provide a professional, polished look that reinforces their brand identity and ensures they stand out from competitors.
Creative Development
Storyboarded and created motion graphic for this event opener
Created motion graphics for updated case study