University of Nebraska—Lincoln
2019-2022
University of Nebraska—Lincoln
Disciplines: Print, Web, Email
The University of Nebraska—Lincoln has been a land-grant university since February 15, 1869. It is a proud member of the Big Ten Conference.
As part of the admissions office design team, I created a wide range of print and digital materials to engage prospective students and support recruitment efforts. My work included brochures, social media graphics, event branding, and large-scale mailers—all crafted to align with the university’s brand while delivering clear, compelling messaging.
Senior Graphic Designer: Gwen Riemenschneider
Page spreads from the UNL magazine
Problem
The University of Nebraska–Lincoln’s admissions materials needed a visual refresh to better connect with prospective students. When COVID-19 hit, the challenge deepened, campus events were canceled, and it became critical to not only attract new students but also reassure and retain current ones during a time of uncertainty.
Process
Our team explored successful branding strategies, including inspiration from sports design, to bring a bold, energetic new look to admissions materials. We collaborated across departments to create clear, informative communications around COVID-19 safety, adapting our outreach to meet students where they were—online and at home.
Outcome
Despite national enrollment declines, UNL’s student numbers remained steady and even saw a slight increase. The refreshed visual identity and responsive communications helped reinforce trust and keep students engaged through an unpredictable time.
During COVID-19, our website and online access for our students was very important, so we re-designed aspects of our site to better accommodate students.
Collaborated with web developers on emails that would be regularly sent out to prospective students.
