Problem
AVI Systems had been a trusted name in the AV industry for 50 years, but another company with a similar name, in the same industry, caused brand confusion. To establish a stronger, more distinct identity, they rebranded as FORTÉ, complete with a new brand guide featuring updated colors, messaging, fonts, and animation guidelines.
Process
Using FORTÉ’s new brand guide as a foundation, I developed motion graphics that aligned with their refreshed identity. This included designing an animated logo, lower third graphics, smooth transitions, and other motion elements that reflected their modern, high-tech positioning. Every piece was crafted to enhance their visual presence while maintaining consistency with their new branding.
Outcome
The result is a sleek, modern motion package that sets FORTÉ apart in the AV industry. The updated graphics provide a professional, polished look that reinforces their brand identity and ensures they stand out from competitors.
