Problem
One of the main challenges facing Screen Rant was its limited social media presence, which resulted in low engagement.
Process
The objective was to increase engagement and establish Screen Rant as a prominent entertainment news outlet. The strategy involved designing posts to capture attention and foster interaction, aiming to halt scrolling behavior and encourage engagement. To initiate this, I conceptualized a distinctive visual identity for different post formats, a design language that remains integral to their current approach.
Outcome
As a result, several articles attained the top position on Facebook through extensive users commenting and clicking on links. Additionally, celebrities shared our social media posts, amplifying visibility among their followers. Within the initial month, we observed a notable rise in both followers and engagement metrics.
