Problem
The University of Nebraska–Lincoln’s admissions materials needed a visual refresh to better connect with prospective students. When COVID-19 hit, the challenge deepened, campus events were canceled, and it became critical to not only attract new students but also reassure and retain current ones during a time of uncertainty.
Process
Our team explored successful branding strategies, including inspiration from sports design, to bring a bold, energetic new look to admissions materials. We collaborated across departments to create clear, informative communications around COVID-19 safety, adapting our outreach to meet students where they were—online and at home.
Outcome
Despite national enrollment declines, UNL’s student numbers remained steady and even saw a slight increase. The refreshed visual identity and responsive communications helped reinforce trust and keep students engaged through an unpredictable time.
